Strategic communication and storytelling

The ability to explain intent, trade-offs, and value in a way that aligns teams, partners, and markets.

🎯 What it enables

It shapes perception, reduces confusion, and builds momentum for change.

🧭 How to build it

• Craft a clear narrative that links user needs to strategic moves.
• Tailor messages for internal, partner, and public audiences.
• Communicate bad news early to preserve credibility.