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Data strategy and analytics

The ability to treat data as a strategic asset and use analytics to steer decisions.

🎯 What it enables​

It enables better forecasting, segmentation, and advantage from scale.

🧭 How to build it​

  • Define which data is strategically differentiating versus operational.
  • Invest in governance, quality, and access pathways.
  • Use analytics to connect signals to strategic choices.