Ethical judgment

The discipline of weighing the moral and societal consequences of strategic moves, not just the competitive gain.

🎯 What it enables

It protects long-term legitimacy, trust, and license to operate.

🧭 How to build it

• Define non-negotiable principles before high-pressure decisions.
• Assess who bears the cost of a strategy, not just who benefits.
• Invite diverse perspectives to surface blind spots.