Skip to main content

Market and customer insight

A deep understanding of user needs, willingness to pay, and adoption dynamics across segments.

🎯 What it enables​

It keeps strategies anchored in real demand instead of internal narratives.

🧭 How to build it​

  • Use interviews and journey mapping to uncover unmet needs and switching costs.
  • Validate assumptions with pricing, conversion, or demand experiments.
  • Track shifts in buyer power, substitutes, and procurement behaviour.

📰 Related blog posts​