Climatic Patterns
Climatic patterns are broad forces that shape markets over time. They tend to play out regardless of any single organisation's actions.
Recognising these trends helps leaders anticipate how landscapes will evolve and adjust strategy before conditions shift.
Components
Patterns in this category describe how different parts of a system mature and interact as they evolve.
- Characteristics change
- Components can co-evolve
- Everything evolves
- Evolution consists of multiple waves of diffusion
- No choice on evolution
- No one size fits all
- Rates of evolution can vary by ecosystem
Competitors
These patterns explore how moves by rivals can reshape your landscape.
Financial
Financial patterns highlight how value flows and investment cycles influence evolution.
- Capital flows to new areas of value
- Creative Destruction
- Efficiency does not mean a reduced spend
- Evolution to higher order systems increases local order
- Future value is inversely proportional to the certainty we have over it
- Higher order systems create new sources of value
Inertia
These patterns show how internal resistance can block necessary change.
Prediction
Prediction patterns point to market cycles or signals that help you forecast future shifts.
- A 'war' causes organisations to evolve
- Economy has cycles
- Evolution consists of multiple diffusion curves
- Not everything is random
- The less evolved something is the more uncertain it becomes
- Two different forms of disruption
- You cannot measure evolution over time or adoption
Speed
Speed patterns examine the pace of change and how stability affects agility.
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