No choice on evolution

When competitors adopt a more evolved component, others feel pressure to follow. The gains in efficiency and capability create a pull that is hard to resist. This "Red Queen" effect means standing still rarely remains an option: as some players move forward, the rest must keep pace simply to survive.

Adapting early can be an advantage, while delaying often leads to being overtaken by faster moving entrants. Eventually most industries standardise around the new form, and only those that shifted in time remain competitive.