Competitors' actions will change the game

No strategy lives in a vacuum. Moves by rivals alter the landscape and force you to respond or reposition.

🔀 Related Strategies

• Experimentation – trigger: small tests help you react quickly to competitive moves.
• Defensive Regulation – influence: incumbents may push for new rules when rivals shift the game.
• Co-opting – influence: mimicking a competitor can neutralise their advantage.