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The Innovator's Dilemma

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail is a book by Clayton M. Christensen.

It introduced the theory of disruptive innovation, explaining how technologies that start out as simpler, cheaper, or lower-performing alternatives can upend industry leaders. Christensen distinguishes sustaining innovations from disruptive ones and advocates for creating autonomous teams to explore disruptive opportunities before competitors do.

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