The Business of Platforms

The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power (2019) by Michael A. Cusumano, Annabelle Gawer, and David B. Yoffie examines how platform companies compete, collaborate, and evolve.

It contrasts transaction, innovation, and hybrid platforms, highlighting governance choices, ecosystem risks, and regulatory considerations that determine whether platforms achieve durable advantage or stall.