Obviously Awesome
April Dunford's Obviously Awesome provides a step-by-step positioning process for technology products. It guides teams through identifying competitive alternatives, isolating unique attributes, mapping true value, and defining customer segments that care most about that value.
Dunford includes worksheets and real examples that show how to craft messaging, choose market categories, and align go-to-market execution. The book is a practical resource for teams working on differentiation and product storytelling.