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Competition Demystified

Competition Demystified by Bruce C. Greenwald and Judd Kahn simplifies strategic analysis by focusing on competitive advantage and barriers to entry. The authors argue that most industries boil down to either localised monopolies or commodity competition, and they offer frameworks for identifying which applies to your situation.

The book uses case studies to show how companies build sustainable advantages, when scale or network effects matter, and how to respond to entrants. It complements Wardley Mapping by grounding strategy decisions in structural economics.

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