Winning AI Leadership Cycles with the OODA Loop
In our last post, we examined the collapse of differentiation in an AI-driven world. When the competitive landscape is constantly shifting and advantages are fleeting, the ability to observe, orient, decide, and act faster than the competition becomes paramount.
AI leaders who treat the OODA loop—John Boyd’s cycle of Observe, Orient, Decide, Act—as a living command system gain an advantage over rivals that only iterate plans. Too many teams equate Observe:Orient:Decide:Act with Plan.Do.Check.Act, yet the OODA loop is richer: orientation rewrites perception, decisions adjust doctrine, and actions feed new signals back into maps. The question that matters: how can leaders apply the full OODA loop to stay ahead of autonomous competitors while keeping human values in charge?