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The Age of Diffused Agency

· 4 min read
Dave Hulbert
Builder and maintainer of Wardley Leadership Strategies

Leadership is moving beyond the jagged frontier of what machines can do. Artificial Intelligence is not yet Artificial General Intelligence, yet the boundary of machine capability continues to advance. The space of tasks that require human-only intervention shrinks each quarter as new language models pair with agentic tooling to run longer chains of execution with less supervision. Competence that once demanded firms, teams, or specialist expertise now sits within reach of motivated individuals, sometimes on a single high-end consumer GPU.

Agency is diffusing. Execution power is no longer a privilege reserved for large organisations because it is being unbundled and placed directly in individual hands. With the right orchestration, anyone can behave like a chief executive who directs an army of digital staff. This is not the singularity, yet it is already a strategic revolution.

From Firms to Individuals

For centuries, firms were necessary because coordination and execution demanded scale. Labour, capital, and know-how bundled together to deliver outcomes no individual could manage alone. AI-driven agency alters this equation as a single operator can now run tasks that previously required dozens of people.

The boundary between employee and tool blurs when agentic systems collaborate with people. Institutions are losing their monopoly on competence, and what remains scarce is trust, judgement, and access to distribution. In Wardley terms, the value chain is reorganising: execution is moving toward commoditised components while orchestration and positioning retain their strategic weight.

New Strategic Dynamics

Autonomy length

Autonomy length becomes a practical measure of leverage. Leaders must assess how far an agent can run before a human needs to intervene because every additional step compounds both opportunity and risk.

Copy latency

Copy latency turns into a live metric. When competitors can reproduce what you build within days, moats erode unless they rest on brand, proprietary data, or regulatory advantages.

Security asymmetry

Security asymmetry intensifies. Low-skill actors now wield power once reserved for states or major corporations, so defence must become agentic to match the speed and creativity of attack.

Oversight load

Oversight load threatens to swamp institutions. Contracts, compliance checks, and verification obligations multiply as synthetic labour outpaces traditional governance processes.

The Human Scarcity

As the act of doing becomes commoditised, leadership shifts to the scarcities only humans can provide. Judgement is required to select the right problems and set the constraints that agents must respect. Taste determines what good looks like amid an overwhelming flood of output. Trust is cultivated by building resilient relationships, communities, and brands that withstand cheap imitation. Negotiation secures distribution, regulation, and access to scarce resources such as compute and differentiated data.

Execution still matters, yet it is increasingly automated, orchestrated, and audited. Leaders operate as editors and conductors who curate leverage rather than as hands-on doers.

Societal Shifts

Diffused agency reshapes more than firms. The economy benefits from productivity gains while wage pressure intensifies in mid-skill execution roles. Inequality widens between those who are agent-rich, with compute, literacy, and networks, and those who are agent-poor. Institutions struggle because law, procurement, and compliance lag behind accelerated execution, creating friction, liability debates, and demand for new governance defaults. Security threats scale down to individuals, so countermeasures must scale automatically in response.

Leadership Beyond the Jagged Frontier

Leadership in this environment is not about commanding labour but about curating leverage. Design agentic stacks as if they were teams, with clear responsibilities, playbooks, and escalation paths. Measure autonomy length, monitor copy latency, and track oversight costs to understand where intervention is essential.

Invest in assets that compound over time such as data, distribution, and trust rather than chasing every new output. Anticipate governance drag as much as technical acceleration, because execution has moved rightward into commodity on the Wardley map. The new leverage sits in higher-order strategic choices: where to play, how to constrain, and when to intervene.