Exploiting Network Effects
Leveraging tactics that increase the value of your product as more users join
Leveraging tactics that increase the value of your product as more users join
The skill of designing, scaling, and defending platforms where value grows with participation.
Establishing a dominant position in a future market (the Tower) and building defensive barriers (the Moat) to prevent competition.
Creating a platform that brings together two distinct groups of users (e.g., buyers and sellers) to create value through network effects.