Bundling
Combining products or changes together so that a less desirable item is packaged with a desirable one, encouraging adoption of the whole package.
Combining products or changes together so that a less desirable item is packaged with a desirable one, encouraging adoption of the whole package.
The ability to guide organisations through restructures, new operating models, or shifts in strategy.
Educating the market or users to overcome their inertia to change by informing them of benefits or risks.
Actively encouraging the growth of a competitive market around a component or service to accelerate its evolution and adoption.