Alliances
Formal partnerships or consortia formed to pursue shared goals.
Formal partnerships or consortia formed to pursue shared goals.
A strategy of adopting or mimicking a competitor's features, standards, or messaging to neutralize their advantage and attract their users.
Working with others, even competitors, to achieve a goal.
A strategy to gain market dominance by first adopting a widely used standard, then adding proprietary extensions to create a lock-in effect.
Influencing government or regulatory bodies to shape the environment in your favour, often as a precursor to regulation or limitation of competition.
Profiting from or hedging by engaging with two opposing sides in a market or standards war, so that whichever side wins, you benefit.
The ability to use open approaches, standards, or shared infrastructure to accelerate adoption.
Driving adoption of your technology or process until it becomes the dominant standard, locking in customers and constraining competitors.