Alliances
Formal partnerships or consortia formed to pursue shared goals.
Formal partnerships or consortia formed to pursue shared goals.
A strategy of adopting or mimicking a competitor's features, standards, or messaging to neutralize their advantage and attract their users.
Working with others, even competitors, to achieve a goal.
A strategy to gain market dominance by first adopting a widely used standard, then adding proprietary extensions to create a lock-in effect.
Influencing government or regulatory bodies to shape the environment in your favour, often as a precursor to regulation or limitation of competition.
Profiting from or hedging by engaging with two opposing sides in a market or standards war, so that whichever side wins, you benefit.
Driving adoption of your technology or process until it becomes the dominant standard, locking in customers and constraining competitors.