Skip to main content

7 docs tagged with "standards"

View all tags

Alliances

Formal partnerships or consortia formed to pursue shared goals.

Co-opting

A strategy of adopting or mimicking a competitor's features, standards, or messaging to neutralize their advantage and attract their users.

Cooperation

Working with others, even competitors, to achieve a goal.

Embrace and Extend

A strategy to gain market dominance by first adopting a widely used standard, then adding proprietary extensions to create a lock-in effect.

Lobbying

Influencing government or regulatory bodies to shape the environment in your favour, often as a precursor to regulation or limitation of competition.

Playing Both Sides

Profiting from or hedging by engaging with two opposing sides in a market or standards war, so that whichever side wins, you benefit.

Standards Game

Driving adoption of your technology or process until it becomes the dominant standard, locking in customers and constraining competitors.