Amazon AWS
AWS Marketplace & Ecosystems Network Effects Case Study
AWS Marketplace & Ecosystems Network Effects Case Study
Leveraging tactics that increase the value of your product as more users join
A cyclical strategy of using an ecosystem as a sensing engine to guide innovation and maintain market leadership.
Actively encouraging the growth of a competitive market around a component or service to accelerate its evolution and adoption.
A platform provider expands its market influence by integrating or bundling functionality of another platform, or by directly competing with its own users.
Establishing a dominant position in a future market (the Tower) and building defensive barriers (the Moat) to prevent competition.
Creating a platform that brings together two distinct groups of users (e.g., buyers and sellers) to create value through network effects.