Market Enablement
Actively encouraging the growth of a competitive market around a component or service to accelerate its evolution and adoption.
Actively encouraging the growth of a competitive market around a component or service to accelerate its evolution and adoption.
Making something open—source, standards, data, or APIs—to accelerate adoption, drive commoditisation, and enable ecosystem growth.
An offensive strategy focused on identifying and dismantling a key barrier that protects an incumbent, thereby opening the market to new competition.