Embrace and Extend
A strategy to gain market dominance by first adopting a widely used standard, then adding proprietary extensions to create a lock-in effect.
A strategy to gain market dominance by first adopting a widely used standard, then adding proprietary extensions to create a lock-in effect.
Using legal terms to restrict competitors and lock in an ecosystem.
Driving adoption of your technology or process until it becomes the dominant standard, locking in customers and constraining competitors.