Center of Gravity
Building a focal point of talent, expertise, or activity that attracts the best resources and shapes the direction of an industry or ecosystem.
Building a focal point of talent, expertise, or activity that attracts the best resources and shapes the direction of an industry or ecosystem.
A strategy of actively involving customers or users in the product development process to create more valuable and user-centric solutions.
Creating a unique value proposition by focusing on unmet user needs in less-evolved market spaces.
Making a targeted, venture-capital-style investment in a future change or emerging area to outpace rivals and seize first-mover advantage.
Rapidly testing ideas through hackdays, specialist groups and skunkworks to uncover and exploit opportunities.
Scaling innovation by observing a platform's ecosystem, identifying successful third-party offerings, and then acquiring, replicating, or integrating them.
Exploiting a competitor's reluctance or inability to change.
Surprising competitors with significant and unexpected technological advances to seize initiative and reshape the market.