Center of Gravity
Building a focal point of talent, expertise, or activity that attracts the best resources and shapes the direction of an industry or ecosystem.
Building a focal point of talent, expertise, or activity that attracts the best resources and shapes the direction of an industry or ecosystem.
A strategy of adopting or mimicking a competitor's features, standards, or messaging to neutralize their advantage and attract their users.
Generating demand by inventing or amplifying a need that did not previously exist.
Embedding agents or narratives to covertly steer competitors into suboptimal strategic decisions.
Influencing government or regulatory bodies to shape the environment in your favour, often as a precursor to regulation or limitation of competition.
Deliberately sending false or misleading signals to competitors to obscure your true intentions.
Manipulating market signals to mislead competitors and influence their strategic decisions.