Embrace and Extend
A strategy to gain market dominance by first adopting a widely used standard, then adding proprietary extensions to create a lock-in effect.
A strategy to gain market dominance by first adopting a widely used standard, then adding proprietary extensions to create a lock-in effect.
Positioning early in an emerging market to capture strategic ground and shape future competitive dynamics.
Driving adoption of your technology or process until it becomes the dominant standard, locking in customers and constraining competitors.
Establishing a dominant position in a future market (the Tower) and building defensive barriers (the Moat) to prevent competition.