Co-creation
A strategy of actively involving customers or users in the product development process to create more valuable and user-centric solutions.
A strategy of actively involving customers or users in the product development process to create more valuable and user-centric solutions.
The capability to foster healthy communities and balance interests across ecosystem participants.
Share decision rights and asset ownership with ecosystem members to deepen commitment and stickiness.
Making something open—source, standards, data, or APIs—to accelerate adoption, drive commoditisation, and enable ecosystem growth.