8 docs tagged with "user-perception"

Creating the illusion of competition by establishing or funding a secondary entity that competes with your own offerings.

Using traditional marketing and brand positioning to shape user perception.

Combining products or changes together so that a less desirable item is packaged with a desirable one, encouraging adoption of the whole package.

Overwhelming customers with too many options or complex choices so that making a rational decision becomes difficult.

Generating demand by inventing or amplifying a need that did not previously exist.

Educating the market or users to overcome their inertia to change by informing them of benefits or risks.

A classic tactic of spreading fear, uncertainty, and doubt to slow adoption of a competitor's innovation or to dissuade customers from switching.

Influencing government or regulatory bodies to shape the environment in your favour, often as a precursor to regulation or limitation of competition.