Alliances
Formal partnerships or consortia formed to pursue shared goals.
Formal partnerships or consortia formed to pursue shared goals.
AWS Marketplace & Ecosystems Network Effects Case Study
Building a focal point of talent, expertise, or activity that attracts the best resources and shapes the direction of an industry or ecosystem.
A strategy of deliberately creating tension between distribution channels to gain control, reshape value flows, and own the customer relationship.
A strategy of actively involving customers or users in the product development process to create more valuable and user-centric solutions.
A strategy of adopting or mimicking a competitor's features, standards, or messaging to neutralize their advantage and attract their users.
Working with others, even competitors, to achieve a goal.
A strategy to gain market dominance by first adopting a widely used standard, then adding proprietary extensions to create a lock-in effect.
Establishing a dominant position by industrialising or standardising a component before others.
Scaling innovation by observing a platform's ecosystem, identifying successful third-party offerings, and then acquiring, replicating, or integrating them.
A cyclical strategy of using an ecosystem as a sensing engine to guide innovation and maintain market leadership.
Actively encouraging the growth of a competitive market around a component or service to accelerate its evolution and adoption.
A platform provider expands its market influence by integrating or bundling functionality of another platform, or by directly competing with its own users.
Limiting a rival's ability to maneuver or adapt.
Establishing a dominant position in a future market (the Tower) and building defensive barriers (the Moat) to prevent competition.
Creating a platform that brings together two distinct groups of users (e.g., buyers and sellers) to create value through network effects.