Alliances
Formal partnerships or consortia formed to pursue shared goals.
Formal partnerships or consortia formed to pursue shared goals.
AWS Marketplace & Ecosystems Network Effects Case Study
Building a focal point of talent, expertise, or activity that attracts the best resources and shapes the direction of an industry or ecosystem.
A strategy of deliberately creating tension between distribution channels to gain control, reshape value flows, and own the customer relationship.
A strategy of actively involving customers or users in the product development process to create more valuable and user-centric solutions.
A strategy of adopting or mimicking a competitor's features, standards, or messaging to neutralize their advantage and attract their users.
The capability to foster healthy communities and balance interests across ecosystem participants.
Share decision rights and asset ownership with ecosystem members to deepen commitment and stickiness.
Working with others, even competitors, to achieve a goal.
A strategy to gain market dominance by first adopting a widely used standard, then adding proprietary extensions to create a lock-in effect.
Establishing a dominant position by industrialising or standardising a component before others.
Scaling innovation by observing a platform's ecosystem, identifying successful third-party offerings, and then acquiring, replicating, or integrating them.
A cyclical strategy of using an ecosystem as a sensing engine to guide innovation and maintain market leadership.
Actively encouraging the growth of a competitive market around a component or service to accelerate its evolution and adoption.
A platform provider expands its market influence by integrating or bundling functionality of another platform, or by directly competing with its own users.
Limiting a rival’s options so they cannot adapt or expand into your territory.
Establishing a dominant position in a future market (the Tower) and building defensive barriers (the Moat) to prevent competition.
Creating a platform that brings together two distinct groups of users (e.g., buyers and sellers) to create value through network effects.