9 docs tagged with "competition"

A strategy of adopting or mimicking a competitor's features, standards, or messaging to neutralize their advantage and attract their users.

Creating a unique value proposition by focusing on unmet user needs in less-evolved market spaces.

A strategy to gain market dominance by first adopting a widely used standard, then adding proprietary extensions to create a lock-in effect.

A classic tactic of spreading fear, uncertainty, and doubt to slow adoption of a competitor's innovation or to dissuade customers from switching.

Actively encouraging the growth of a competitive market around a component or service to accelerate its evolution and adoption.

A defensive strategy of increasing the complexity and scope of a product or service to make it more difficult for new competitors to enter the market.

Driving adoption of your technology or process until it becomes the dominant standard, locking in customers and constraining competitors.

A defensive strategy where a company acquires a potential competitor to neutralize a threat and maintain market position.

An offensive strategy focused on identifying and dismantling a key barrier that protects an incumbent, thereby opening the market to new competition.